Behind-the-scenes with Kris Aquino for KrisTV

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Presidential sister Kris Aquino visits the Laoag La Paz Sand Dunes, part of the Vigan-Laoag feature on KrisTV

So real, Ms. Kris Aquino tours Ilocos and shoots for her TV talk show on ABS-CBN.

The irrepressible John “Sweet” Lapus, the particular episode’s special guest, tries sandboarding. Sweet yelled “Bongga!” as soon as he succeeds the smooth descent.

Sweet, Bimby and Kris AquinoJohn Lapus gears up while Kris Aquino and Bimby watchJohn "Sweet" Lapus on LEAD Movement's sandboardReady, set, go!"Nakakalula...""Bongga!"Kris Aquino and Bimby

Darla Sauler and LEAD's Benny Arce

Entertainment writer Darla Sauler with LEAD Movement Executive Director Benny Arce. In the photo below, with KrisTV segment producer James is LEADer MC Manangan.

MC Managan with JamesPicture 039

Our LEAD Movement, sandboarding innovators in the PhilippinesHappy to be a member of LEAD Movement, the innovators of sandboarding in the Philippines

No blinking now. Proud Ilocano moment. LEAD, which stands for Laoag Eco-Adventure Development, conceptualized sandboarding in 2009 in hopes of attracting more tourists to Ilocos Norte. We’d like to call it a backyard project, we aimed to market the unproductive, idle vast centuries-old sand dunes for niche tourism helping the essential trickle-down effect. It was a long and ardous road. Those who have followed the blog early on are familiar with that road. We never thought sandboarding would reach this far, this big. We’re moving on to a new adventure. In the works…

LEAD Movement

With special thanks to Ms. Krs Aquino, Sweet Lapus and KrisTV.

Photographed by Blauearth for LEAD Movement All Rights Reserved 2012

Sandboarding by the LEAD Movement makes the frontpage of Manila Bulletin

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In the banner photo is sandboarder Marc Nicolas, shot by Rizaldy Comanda at the Laoag La Paz Sand Dunes. Sandboarding in Ilocos was created by the LEAD Movement in August 2009.

Sandboarding AHAdventure sa Ilocos

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Scenes from GMA Kapuso Network AHA!’s 100th episode featuring “sand” was shot with the LEAD Movement around the La Paz Sand Dunes in Laoag.

Inviting you to the Philippines’ First Sandboarding Competition in La Paz, Laoag

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The place to hit this Saturday, February 11, 2012, at 1 o’clock pm — The Laoag La Paz Sand Dunes.

You are invited to the very first Pamulinawen Festival “Laoag La Paz Sandboarding Competition” to be held at the Laoag Sand Dunes, La Paz, Laoag City, organized by the LEAD (Laoag Eco-Adventure Development) Movement, “the innovators of sandboarding in the Philippines), and Havaianas®, in cooperation with the City Government of Laoag.

Registration is free. First 50 registrants get a LEAD-Havaianas tee, a Havaianas events kit and a Headware. First 30 get a Havaianas giant flipfloat.

Let’s make it our very own festival in the desert!

Sandboarding in Ilocos Norte gets featured in GMA Network’s Saksi

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Click on link to watch Sandboarding sa Ilocos Norte, nauuso aired on December 6, 2011.

Here are behind-the-scenes photos with the Saksi crew and LEAD Movement, the creators of sandboarding in the Philippines.

Sandboarding in Ilocos

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Like the innovators of sandboarding in Ilocos on Facebook

Photographed by blauearth. Model: Mark Nicolas Location: Laoag Sand Dunes, La Paz, Ilocos Norte, Philippines

Grit vs Grit: The Pharmaton MVP Unleashed Sandboarding Challenge (via BlauEarth)

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Grit vs Grit: The Pharmaton MVP Unleashed Sandboarding Challenge 9:00 AM, day 26 of the 30-day challenge, Laoag Sand Dunes, La Paz, Laoag, Ilocos Norte. Still in high spirits, the 5 MVP Unleashed challengers have to confront a totally new call — to skim down the dunes on sandboards. Judging was based on start, poise, balance, speed and landing, not a piece of cake for the first time sandboarders. Let’s see… Read More

via BlauEarth

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