Laoag City Mayor Chevylle Fariñas receives a commemorative sandboard from LEAD

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LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The father of the Laoag Eco-Adventure Development Movement (LEAD), Reny Tan, presents a sandboard to the Mayor of Laoag City, Hon. Mayor Chevylle V. Fariñas. It was in Ilocos Norte’s capital, Laoag City, on its indigenous rolling sand dunes, that the rising culture of sandboarding was born.

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The board sport on sand innovated by the LEAD Movement in Barangay La Paz is attracting tourists from all over the country and across the globe. It has since been featured internationally (in shows like NBC’s Today) and was listed in top global travel guide books such as Lonely Planet, Rough Guides and the first edition of Insight Guides.

Ilocos Sand Boarding by the LEAD Movement is turning five on August 2 this year.

Young Ilocano artist MJ Ruiz was commissioned by LEAD Movement to do the artwork.

Photographed by the LEAD Movement All Rights Reserved 2013

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The first sandboarding outfit in the Philippines gets endorsed by global guidebooks

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Lonely Planet

The Laoag Eco-Adventure Development Movement, more popularly referred to as LEAD,  which started a new culture of adventure in the Ilocos tourism scene via its sandboarding and 4×4 ride offering in the Laoag Sand Dunes, or La Paz, is honored to be globally recognized and listed in Lonely Planet and Rough Guide guidebooks.

With humble beginnings as a backyard project, the trailblazing four-year old sand adventure has inspired LEAD to spawn more exciting adventure prospects.

We're listed in Rough Guide:)The LEAD Movement contact details on The Rough Guide to The Philippines

LEAD Movement sincerely thank all those who have supported sandboarding and contributed to the success of its mission and vision.

The Rough Guide to The Philippines

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Photographed by the LEAD Movement All Rights Reserved 2013