Sandboarding by the LEAD Movement makes the frontpage of Manila Bulletin

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In the banner photo is sandboarder Marc Nicolas, shot by Rizaldy Comanda at the Laoag La Paz Sand Dunes. Sandboarding in Ilocos was created by the LEAD Movement in August 2009.

Inviting you to the Philippines’ First Sandboarding Competition in La Paz, Laoag

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The place to hit this Saturday, February 11, 2012, at 1 o’clock pm — The Laoag La Paz Sand Dunes.

You are invited to the very first Pamulinawen Festival “Laoag La Paz Sandboarding Competition” to be held at the Laoag Sand Dunes, La Paz, Laoag City, organized by the LEAD (Laoag Eco-Adventure Development) Movement, “the innovators of sandboarding in the Philippines), and Havaianas®, in cooperation with the City Government of Laoag.

Registration is free. First 50 registrants get a LEAD-Havaianas tee, a Havaianas events kit and a Headware. First 30 get a Havaianas giant flipfloat.

Let’s make it our very own festival in the desert!

Sandboarding in Ilocos Norte gets featured in GMA Network’s Saksi

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Click on link to watch Sandboarding sa Ilocos Norte, nauuso aired on December 6, 2011.

Here are behind-the-scenes photos with the Saksi crew and LEAD Movement, the creators of sandboarding in the Philippines.

New from the LEAD Movement: family and group cruiser bike rentals

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The Laoag Eco-Adventure Development Movement, the same eco-adventure group that created sandboarding in Ilocos Norte, introduces healthy, wholesome bicycle cruising for family and groups.

Enjoy the view of the Laoag Sand Dunes while cruising along Ventura Highway.

And explore the quaint fishing village of La Paz.

For inquiries, contact Reny Tan 0919-873-5516 ; 0932-358-7521 or Benny Arce 0917-523-0331.

Photographed by Blauearth

Go Eco Ilocos!

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Watch out for the official announcement of the first eco-living bazaar in Ilocos Norte. It will be in Laoag… a taste of rural life in the city. Let’s go organic and natural.

via BlauEarth’s Blog

LEAD Movement attends the First Public Consultation on the Metro Ilocos Norte Tourism Master Plan

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The LEAD Movement, being a tourism stakeholder in the province, gets invited to the First Public Consultation on the Metro Ilocos Norte Tourism Master Plan.

The invitation by Hon. Imee Marcos, Governor of the Province of Ilocos Norte, reads:

In connection to the formulation of the Metro Ilocos Norte Tourism Master Plan, encompassing initially the Cities of Laoag and Batac and the  Municipalities of San Nicolas, Paoay and Currimao including infra-support facilities and major establishments therein, the Provincial Government of Ilocos Norte, in coordination with the Palafox Associates will conduct the First Public Consultation on the Metro Ilocos Norte Tourism Master Plan on Monday, 23 August 2010, at 9:00 A.M., at the Provincial Capitol Auditorium, Laoag City.

In this regard, we are inviting you, including your municipal Tourism Officer, City/Municipal Planning and Development Coordinator, City/Municipal Engineers for the mayors, to attend said Public Consultation. Your inputs during the Consultation will help achieve a realizable and workable Tourism Master Plan for Metro Ilocos Norte.

Your attendance is highly appreciated.”

Part of the proposed Metro Ilocos Norte Master Tourism Master Plan

Arch. Felino “Jun Palafox, Jr. of the Palafox Associates. Sir Jun was born in Batac and raised in Bacarra, Ilocos Norte.

Urban and environment planner Miss Karmi Palafox, Project Manager, and EnP Paolo Fresnoza of Palafox Associates

Hon. Imee R. Marcos, Governor of the Province of Ilocos Norte, and Arch. Jun Palafox

Gov. Imee Marcos and Arch. Jun Palafox with the members of the Sanggunian Panlalawigan and the mayors of the different Municipalities of Ilocos Norte in attendance

Workshop 1: Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis

Workshop 2: Visioning Workshop

Presentation of group outputs

For the series of workshops, the attendees are divided into smaller groups; grouping is by tables. LEAD works with the Pasuquin-Burgos-Pagudpud cluster.

In the SWOT Analysis Workshop, strengths that get included are our natural heritage consisting of pristine beaches, primary forests, vast agricultural lands and long stretches of coastline and a rich cultural heritage. Some of the weaknesses that get mentioned are lack of facilities, uncooperation, old-fashioned mentality, unwillingness to accept change, tunnel vision, etc. Among the opportunities, the usual more income and employment in the province, more investors coming in, progress, etc. Political will, oppositions, un-eco-friendly practices like slash and burn farming, illegal timber poaching, blast fishing and others are mentioned under threats.

In the Visioning Workshop, draftsman Leo Doctor of the Planning and Development Office of the LGU of Pasuquin expertly puts into drawing the vision of the group — to be a model ecotourism destination in the Philippines sustained by the cooperation of all sectors and the judicious use of the natural resources of the Philippines. The poster makes the Top 3 in the contest wherein no less than Gov. Imee Marcos and Arch. Jun Palafox are the judges. The Laoag group comes in first.

The workshoppers

LEADers Benny Arce and Tina Tan in a photo op with Gov. Imee Marcos and Arch. Jun Palafox

In Arch. Jun Palafox’s presentation, entitled “Development Principles, Design Concepts, Best practices for tourism around the world, Potential Tourist Attractions”, he points out, “Ilocos Norte has more natural resources than some countries, but we seem to take it for granted.”

He adds, “Ilocos Norte can be the North Gateway of the Philippines.”

It’s great working with other stakeholders in the province for the province in an initiative by Gov. Imee Marcos under the guidance of world-renowned Palafox Associates, a trail blazer in Green Architecture and the same architectural firm that redesigned the State of Brunei Darussalam.”

As Gov. Imee says, “Simula pa lamang ito [This is just the beginning].”

More about the Initial Public Consultation and Workshop on the Metro Ilocos Norte Tourism Master Plan on BlauEarth’s Blog
Photos by Blauearth Copyright © Blauearth™ ALL RIGHTS RESERVED

Adams in Yahoo.Ph News

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Read the feature news story on Adams… Discovering nature at its finest in this little-known Ilocos town called Adams

Original story by Anna Valmero via

Get to know more about Adams via LEAD Movement

For the trekking enthusiasts… Mt. Palemlem AKA Pico de Loro — Through the eyes of a nature lover

3 sistersimage by BlauEarth

Related posts via BlauEarth’s Blog:

“eat pray love” and Adams

The cliff diving adventure of Ericke and friends in Adams

Niña Corpuz in Adams

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