Laoag City Mayor Chevylle Fariñas receives a commemorative sandboard from LEAD

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LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The father of the Laoag Eco-Adventure Development Movement (LEAD), Reny Tan, presents a sandboard to the Mayor of Laoag City, Hon. Mayor Chevylle V. Fariñas. It was in Ilocos Norte’s capital, Laoag City, on its indigenous rolling sand dunes, that the rising culture of sandboarding was born.

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The board sport on sand innovated by the LEAD Movement in Barangay La Paz is attracting tourists from all over the country and across the globe. It has since been featured internationally (in shows like NBC’s Today) and was listed in top global travel guide books such as Lonely Planet, Rough Guides and the first edition of Insight Guides.

Ilocos Sand Boarding by the LEAD Movement is turning five on August 2 this year.

Young Ilocano artist MJ Ruiz was commissioned by LEAD Movement to do the artwork.

Photographed by the LEAD Movement All Rights Reserved 2013

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Behind-the-scenes with Kris Aquino for KrisTV

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Presidential sister Kris Aquino visits the Laoag La Paz Sand Dunes, part of the Vigan-Laoag feature on KrisTV

So real, Ms. Kris Aquino tours Ilocos and shoots for her TV talk show on ABS-CBN.

The irrepressible John “Sweet” Lapus, the particular episode’s special guest, tries sandboarding. Sweet yelled “Bongga!” as soon as he succeeds the smooth descent.

Sweet, Bimby and Kris AquinoJohn Lapus gears up while Kris Aquino and Bimby watchJohn "Sweet" Lapus on LEAD Movement's sandboardReady, set, go!"Nakakalula...""Bongga!"Kris Aquino and Bimby

Darla Sauler and LEAD's Benny Arce

Entertainment writer Darla Sauler with LEAD Movement Executive Director Benny Arce. In the photo below, with KrisTV segment producer James is LEADer MC Manangan.

MC Managan with JamesPicture 039

Our LEAD Movement, sandboarding innovators in the PhilippinesHappy to be a member of LEAD Movement, the innovators of sandboarding in the Philippines

No blinking now. Proud Ilocano moment. LEAD, which stands for Laoag Eco-Adventure Development, conceptualized sandboarding in 2009 in hopes of attracting more tourists to Ilocos Norte. We’d like to call it a backyard project, we aimed to market the unproductive, idle vast centuries-old sand dunes for niche tourism helping the essential trickle-down effect. It was a long and ardous road. Those who have followed the blog early on are familiar with that road. We never thought sandboarding would reach this far, this big. We’re moving on to a new adventure. In the works…

LEAD Movement

With special thanks to Ms. Krs Aquino, Sweet Lapus and KrisTV.

Photographed by Blauearth for LEAD Movement All Rights Reserved 2012

Feel the heat of the Philippines’ first-ever sandboarding competition

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Yes, only in Laoag! La Paz, Laoag! It’s more fun in the Philippines!

The Laoag La Paz Sandboarding Competition was presented by the LEAD Movement and Havaianas in cooperation with the City Government of Laoag, headed by Mayor Michael V. Fariñas.

49 participants from Vintar, Bacarra, San Nicolas, La Paz and Laoag signed up for the race.

Congratulations to the winners!
Freestyle Category:
1st – Lou Dave M. Sanquina
2nd – Jay Clavel
3rd – Emma Manuel

Time Trial Race
1st – Marky Miranda
2nd – Eugene Tan
3rd- Harry Yumul

Freestyle Jam Session
1st – Emma Manuel
2nd – Janer Santos
3rd – Harry Yumul

Inviting you to the Philippines’ First Sandboarding Competition in La Paz, Laoag

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The place to hit this Saturday, February 11, 2012, at 1 o’clock pm — The Laoag La Paz Sand Dunes.

You are invited to the very first Pamulinawen Festival “Laoag La Paz Sandboarding Competition” to be held at the Laoag Sand Dunes, La Paz, Laoag City, organized by the LEAD (Laoag Eco-Adventure Development) Movement, “the innovators of sandboarding in the Philippines), and Havaianas®, in cooperation with the City Government of Laoag.

Registration is free. First 50 registrants get a LEAD-Havaianas tee, a Havaianas events kit and a Headware. First 30 get a Havaianas giant flipfloat.

Let’s make it our very own festival in the desert!

Picture-Perfect La Paz Sand Dunes makes the front page of the Philippine Daily Inquirer

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Photojournalist Ivon Domingo’s eye-catching photo of the La Paz Sand Dunes (Laoag City) makes the front page of the Philippine Daily Inquirer-October 11, 2011.

An article, “Sands of La Paz: From movies to tourism”, also by Ivon Claire Domingo, was on the Philippine Daily Inquirer-October 7, 2011 (View large.)

New from the LEAD Movement: family and group cruiser bike rentals

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The Laoag Eco-Adventure Development Movement, the same eco-adventure group that created sandboarding in Ilocos Norte, introduces healthy, wholesome bicycle cruising for family and groups.

Enjoy the view of the Laoag Sand Dunes while cruising along Ventura Highway.

And explore the quaint fishing village of La Paz.

For inquiries, contact Reny Tan 0919-873-5516 ; 0932-358-7521 or Benny Arce 0917-523-0331.

Photographed by Blauearth

Chinese tourists at the La Paz sand dunes

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