Laoag City Mayor Chevylle Fariñas receives a commemorative sandboard from LEAD

Leave a comment

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The father of the Laoag Eco-Adventure Development Movement (LEAD), Reny Tan, presents a sandboard to the Mayor of Laoag City, Hon. Mayor Chevylle V. Fariñas. It was in Ilocos Norte’s capital, Laoag City, on its indigenous rolling sand dunes, that the rising culture of sandboarding was born.

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The board sport on sand innovated by the LEAD Movement in Barangay La Paz is attracting tourists from all over the country and across the globe. It has since been featured internationally (in shows like NBC’s Today) and was listed in top global travel guide books such as Lonely Planet, Rough Guides and the first edition of Insight Guides.

Ilocos Sand Boarding by the LEAD Movement is turning five on August 2 this year.

Young Ilocano artist MJ Ruiz was commissioned by LEAD Movement to do the artwork.

Photographed by the LEAD Movement All Rights Reserved 2013

Sandboarding in Ilocos Norte gets featured in GMA Network’s Saksi

Leave a comment

Click on link to watch Sandboarding sa Ilocos Norte, nauuso aired on December 6, 2011.

Here are behind-the-scenes photos with the Saksi crew and LEAD Movement, the creators of sandboarding in the Philippines.

Picture-Perfect La Paz Sand Dunes makes the front page of the Philippine Daily Inquirer

Leave a comment

Photojournalist Ivon Domingo’s eye-catching photo of the La Paz Sand Dunes (Laoag City) makes the front page of the Philippine Daily Inquirer-October 11, 2011.

An article, “Sands of La Paz: From movies to tourism”, also by Ivon Claire Domingo, was on the Philippine Daily Inquirer-October 7, 2011 (View large.)

New from the LEAD Movement: family and group cruiser bike rentals

1 Comment

The Laoag Eco-Adventure Development Movement, the same eco-adventure group that created sandboarding in Ilocos Norte, introduces healthy, wholesome bicycle cruising for family and groups.

Enjoy the view of the Laoag Sand Dunes while cruising along Ventura Highway.

And explore the quaint fishing village of La Paz.

For inquiries, contact Reny Tan 0919-873-5516 ; 0932-358-7521 or Benny Arce 0917-523-0331.

Photographed by Blauearth

Chinese tourists at the La Paz sand dunes

Leave a comment

Ilocos Sandboarding by the LEAD Movement on video

Leave a comment

Sand boarding at Laoag's sand dunes @ Yahoo! Video

View video: Sand boarding at Laoag’s sand dunes @ Yahoo! Video

LAOAG, ILOCOS NORTE — loQal team visits Laoag’s famous sand dunes to experience the thrill of riding on a 4×4 and also to try on an activity that has already gained popularity in the region – sandboarding. Video produced by loQal.ph

Ilocos Sandboarding is catching on

Leave a comment

A year that was…

Starting from scratch

Same time last year, the LEADers were engrossed in making a blueprint for a new eco-adventure project. Apart from fine beaches and heritage structures, Ilocos Norte is known for its vast stretches of sand dunes, so they thought of coming up with something unique in the Philippine adventure scene, something that promises a new thrill for the intrepid adventure seekers. After studying the possibilities, they decided to focus on sandboarding.

They crafted their first sandboards.

Trial run

On August 2, 2009, the sandboards were ready, but not the sandboarding newbies. At the Laoag Sand Dunes, the LEADers took turns in surfing the slopes. There were some misses, but all in all, the downhill adventure got them all stoked. They were ready to bring it to the next level.

The buzz

Thereafter, the LEAD Movement started its info campaign.

Other adventure groups in Ilocos climbed in the bandwagon. Through the new media, television, and social networking,  sandboarding in Ilocos Norte is beginning to catch on.

Photos by BlauEarth

Older Entries