Laoag City Mayor Chevylle Fariñas receives a commemorative sandboard from LEAD

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LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The father of the Laoag Eco-Adventure Development Movement (LEAD), Reny Tan, presents a sandboard to the Mayor of Laoag City, Hon. Mayor Chevylle V. Fariñas. It was in Ilocos Norte’s capital, Laoag City, on its indigenous rolling sand dunes, that the rising culture of sandboarding was born.

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The board sport on sand innovated by the LEAD Movement in Barangay La Paz is attracting tourists from all over the country and across the globe. It has since been featured internationally (in shows like NBC’s Today) and was listed in top global travel guide books such as Lonely Planet, Rough Guides and the first edition of Insight Guides.

Ilocos Sand Boarding by the LEAD Movement is turning five on August 2 this year.

Young Ilocano artist MJ Ruiz was commissioned by LEAD Movement to do the artwork.

Photographed by the LEAD Movement All Rights Reserved 2013

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Behind-the-scenes with Kris Aquino for KrisTV

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Presidential sister Kris Aquino visits the Laoag La Paz Sand Dunes, part of the Vigan-Laoag feature on KrisTV

So real, Ms. Kris Aquino tours Ilocos and shoots for her TV talk show on ABS-CBN.

The irrepressible John “Sweet” Lapus, the particular episode’s special guest, tries sandboarding. Sweet yelled “Bongga!” as soon as he succeeds the smooth descent.

Sweet, Bimby and Kris AquinoJohn Lapus gears up while Kris Aquino and Bimby watchJohn "Sweet" Lapus on LEAD Movement's sandboardReady, set, go!"Nakakalula...""Bongga!"Kris Aquino and Bimby

Darla Sauler and LEAD's Benny Arce

Entertainment writer Darla Sauler with LEAD Movement Executive Director Benny Arce. In the photo below, with KrisTV segment producer James is LEADer MC Manangan.

MC Managan with JamesPicture 039

Our LEAD Movement, sandboarding innovators in the PhilippinesHappy to be a member of LEAD Movement, the innovators of sandboarding in the Philippines

No blinking now. Proud Ilocano moment. LEAD, which stands for Laoag Eco-Adventure Development, conceptualized sandboarding in 2009 in hopes of attracting more tourists to Ilocos Norte. We’d like to call it a backyard project, we aimed to market the unproductive, idle vast centuries-old sand dunes for niche tourism helping the essential trickle-down effect. It was a long and ardous road. Those who have followed the blog early on are familiar with that road. We never thought sandboarding would reach this far, this big. We’re moving on to a new adventure. In the works…

LEAD Movement

With special thanks to Ms. Krs Aquino, Sweet Lapus and KrisTV.

Photographed by Blauearth for LEAD Movement All Rights Reserved 2012

Feel the heat of the Philippines’ first-ever sandboarding competition

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Yes, only in Laoag! La Paz, Laoag! It’s more fun in the Philippines!

The Laoag La Paz Sandboarding Competition was presented by the LEAD Movement and Havaianas in cooperation with the City Government of Laoag, headed by Mayor Michael V. Fariñas.

49 participants from Vintar, Bacarra, San Nicolas, La Paz and Laoag signed up for the race.

Congratulations to the winners!
Freestyle Category:
1st – Lou Dave M. Sanquina
2nd – Jay Clavel
3rd – Emma Manuel

Time Trial Race
1st – Marky Miranda
2nd – Eugene Tan
3rd- Harry Yumul

Freestyle Jam Session
1st – Emma Manuel
2nd – Janer Santos
3rd – Harry Yumul

Northern X-posure on Monday (Magazine) Issue 5 (via BlauEarth)

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Northern X-posure on Monday (Magazine) Issue 5 Yes!! It’s out!! My eco-adventure group, the LEAD Movement, in rockin’ sand adventure photos in Monday, a 3/4-inch thick corporate culture/consumerism/lifestyle mag in the Philippines. FYI, it is the Laoag Eco-Adventure Development Movement that innovated sandboarding in Ilocos. Grab a copy and see more of the best of my beloved Norte! With special thanks to Monday, Karl de Mesa for the story, and Paolo Seen for the photography! Also to Mark Cast … Read More via BlauEarth

Excerpts from Karl de Mesa’s Northern Exposure on Monday magazine isuue 5

“Calling it a “sport” maybe stretching the term too far this early. Sandboarding is barely over a year old since the creators rode the first dune on a prototype board in August 2009. And it’s still DIY in many places. The creators of Pinoy sandboarding and sand sledding (for the only slightly daring, there’s a sled where you can sit and make like Calvin and Hobbes), the group that calls itself the LEAD Movement, are still reeling from the attention the sport’s gotten. It was only a couple of months back, see that this was a backyard hobby.

Watching Ericke and Marc, it’s easy to see why both viral and mainstream media are now catching on to it like wildfire. Getting around the dunes in 4×4 pickups (the LEAD Movement also offers thrill rides on these vehicular monsters) lets you choose a good spot to slide down on. Anybody who’s got a good sense of balance and enough guts will instantly feel the rush, too. I know I did. The learning curve is pretty low. And hour and several attempts later will let you relax into a newfound skill.

Right now, the number of people queuing to try the dunes is enough to keep the LEAD Movement busy on a weekly basis. Sandboarding is quickly becoming an attraction that will, with the right push, transform it into a phenomenon.

For the brave and those who despise tourist traps, it’s the kind of pursuit to test your adventurous mettle against. The bragging rights alone make it make your while.”

Sandboarding Adventure Plus by the LEAD Movement: It’s all about the ramp

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Yes, the Ramp is the new addition to the sandboarding adventure in Ilocos! Another first by the LEAD Movement.

Seems easy?

*Gasps*

Maybe…

Sandboarding Contact #s 0919-873-5516 / 0917-523-0331

Photos by the LEAD Movement

Copyright © LEAD Movement™ ALL RIGHTS RESERVED

Catch LEAD Movement’s sandboarding adventure on TV

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The Ilocos Norte-based Laoag Eco-Adventure Development Movement hopes to attract more tourists through GMA Network’s Ka-Blog. Sandboarding was first introduced on the LEAD Movement blog  in August last year and was later blogged about by travel bloggers, who were in Ilocos early this year, until it was picked up by Ka-Blog. The teen magazine show’s sandboarding episode airs on April 10, 2010 Saturday at 9:00 AM.

Ka-Blog host Mico Aytona hops on a sandboard and discovers the thrill of the latest sport to try… and where else but in the vast sand dunes of  Ilocos?

More Ka-Blog behind the scenes photos

“Party Pilipinas, Summer Skin Problems, Cold Treats and Sandboarding!” – Public Affairs – GMANews.TV – Official Website of GMA News and Public Affairs – Latest Philippine News.

Location: Laoag Sand Dunes, La Paz, Laoag City Photographed by blauearth

Earth Hour 2010… Today, 8:30-9:30pm

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“Like dreams, small creeks grow into mighty rivers.”

Earth teach me quiet ~ as the grasses are still with new light.

Earth teach me suffering ~ as old stones suffer with memory.

Earth teach me humility ~ as blossoms are humble with beginning.

Earth teach me caring ~ as mothers nurtures their young.

Earth teach me courage ~ as the tree that stands alone.

Earth teach me limitation ~ as the ant that crawls on the ground.

Earth teach me freedom ~ as the eagle that soars in the sky.

Earth teach me acceptance ~ as the leaves that die each fall.

Earth teach me renewal ~ as the seed that rises in the spring.

Earth teach me to forget myself ~ as melted snow forgets its life.

Earth teach me to remember kindness ~ as dry fields weep with rain.

A Ute Prayer

Click on photo to view more of Blauearth’s photography on flickr .
Copyright © Blauearth™ ALL RIGHTS RESERVED

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