The first sandboarding outfit in the Philippines gets endorsed by global guidebooks

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Lonely Planet

The Laoag Eco-Adventure Development Movement, more popularly referred to as LEAD,  which started a new culture of adventure in the Ilocos tourism scene via its sandboarding and 4×4 ride offering in the Laoag Sand Dunes, or La Paz, is honored to be globally recognized and listed in Lonely Planet and Rough Guide guidebooks.

With humble beginnings as a backyard project, the trailblazing four-year old sand adventure has inspired LEAD to spawn more exciting adventure prospects.

We're listed in Rough Guide:)The LEAD Movement contact details on The Rough Guide to The Philippines

LEAD Movement sincerely thank all those who have supported sandboarding and contributed to the success of its mission and vision.

The Rough Guide to The Philippines

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Photographed by the LEAD Movement All Rights Reserved 2013

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Sandboarding by the LEAD Movement makes the frontpage of Manila Bulletin

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In the banner photo is sandboarder Marc Nicolas, shot by Rizaldy Comanda at the Laoag La Paz Sand Dunes. Sandboarding in Ilocos was created by the LEAD Movement in August 2009.

Excert from “Dune Day Out: The LEAD Movement” on Monday

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Excerpt from Karl de Mesa’s Dune Day Out: The LEAD Movement on Monday magazine isuue 5

“The whole sports sprung almost fully formed from the days of slow boredom that Glenn and Reny, both 4×4 racing enthusiasts, shared early last year, “malamang dahil sobrang tumaas ang presyo ng gasolina at hindi na kami makapag-4×4 kaya nag-isip kami ng ibang pagkakaabalahan,” Reny shrugs. Copying the equipment that sandboarders in Dubai used, Reny and Glenn devoted hefty man-hours to their backyard RND operation by August 2009, after building and breaking a lot of prototypes, they finally developed a board that could handle the dunes. “It’s made out of laminated plywood with a formica bottom,” says Glenn, an architect by profession. “I think we have three layers d’yan.” From their word spread like wildfire. People from as far as Hong Kong, Australia and China have since flown over to Laoag to try it. It’s something that makes Tina Tan just ecstatic: “The kids really love it! I can’t believe this is becoming a sport and getting the attention it’s had.”

Photographed by Paolo Seen

Photographed by BlauEarth

Ilocos Sandboarding by the LEAD Movement on video

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Sand boarding at Laoag's sand dunes @ Yahoo! Video

View video: Sand boarding at Laoag’s sand dunes @ Yahoo! Video

LAOAG, ILOCOS NORTE — loQal team visits Laoag’s famous sand dunes to experience the thrill of riding on a 4×4 and also to try on an activity that has already gained popularity in the region – sandboarding. Video produced by loQal.ph

Ilocos Sandboarding on SEAIR In-Flight mag

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images via www.flyseair.com