Adams in Yahoo.Ph News

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Read the feature news story on Adams… Discovering nature at its finest in this little-known Ilocos town called Adams

Original story by Anna Valmero via

Get to know more about Adams via LEAD Movement

For the trekking enthusiasts… Mt. Palemlem AKA Pico de Loro — Through the eyes of a nature lover

3 sistersimage by BlauEarth

Related posts via BlauEarth’s Blog:

“eat pray love” and Adams

The cliff diving adventure of Ericke and friends in Adams

Niña Corpuz in Adams

Ilocos Sandboarding is catching on

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A year that was…

Starting from scratch

Same time last year, the LEADers were engrossed in making a blueprint for a new eco-adventure project. Apart from fine beaches and heritage structures, Ilocos Norte is known for its vast stretches of sand dunes, so they thought of coming up with something unique in the Philippine adventure scene, something that promises a new thrill for the intrepid adventure seekers. After studying the possibilities, they decided to focus on sandboarding.

They crafted their first sandboards.

Trial run

On August 2, 2009, the sandboards were ready, but not the sandboarding newbies. At the Laoag Sand Dunes, the LEADers took turns in surfing the slopes. There were some misses, but all in all, the downhill adventure got them all stoked. They were ready to bring it to the next level.

The buzz

Thereafter, the LEAD Movement started its info campaign.

Other adventure groups in Ilocos climbed in the bandwagon. Through the new media, television, and social networking,  sandboarding in Ilocos Norte is beginning to catch on.

Photos by BlauEarth

Explore the Ilocos Norte outdoors

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A series of awesome eco-adventure awaits you in Ilocos Norte…

Go fishing or birdwatching and bask in the serenity of  Paoay Lake.

Sweet Childhood

Discover the unique allure of Laoag’s La Paz Sand Dunes on a wild 4-wheel drive ride.

Get your adrenalin pumping while surfing the dunes.

Adore the sun, sea and sand in picturesque Pagudpud.



Be amazed in Adams, where nature is at its finest.

Rubber tubing

River crossing

Rock climbing



Falls hopping

Crossing the several hanging bridges that connect the mountains in Adams

Cliff diving

Extreme mountain biking

All these and more, like a string of rare gems, forever to be treasured.

Copyright © LEAD Movement™ ALL RIGHTS RESERVED

LEAD Movement’s sandboarding gets featured in Smile, the Inflight Magazine of Cebu Pacific Air

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Smile June 2010 issue via Smile online

Cool! It got 5 stars on the thrill-o-meter! LEAD Movement invites you to get on their sandboards, and find out why it’s a new thrill up north…

Sandboarding adventure in Ilocos, anyone?

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6 months after the group introduced the latest sport and adventure to try out in Ilocos, LEAD Movement finds itself hosting the Northern Philippines Visitors Bureau “Lakbay Norte” Media tour, through the invitation of Sammy Blas of Saramsam Cafe and Mike Diaz of Herencia de Paoay, in an early morning sandboarding adventure at the dunes in Suba, Paoay. The successful 2-day Ilocos tour was participated in by feature writers and photographers from Philippine dailies, Inquirer and Bulletin; ABS-CBN Global’s TFC and Knowledge Channel; inflight magazines such as Mabuhay, Zest Air, Smile, Sidetrip, Asian Traveler and Sea Air; and freelance writers and bloggers.

Sandboarding is now the latest buzz in the travel/tourism and adventure circles. Being the 10th top destination in the Philippines today, Ilocos Norte hopes to attract more visitors with its new offering.

The LEAD Movement in a recent Sunday sandboarding adventure at the La Paz sand dunes. Friends Jonard, Bernard and Lei joined in.


Sandboarding Contact #s 0919-873-5516 / 0932-358-7521/ 0917-523-0331. P2500–/hour-maximum of 4 persons/jeep. Price includes 4×4 & sandboarding adventure.


The Ilocano Mountain Bikers


Ilocano Mountain Bikers group

Ilocano Mountain Bikers group

Vic Gaoiran says, "SWELL"...

Vic Gaoiran says, "SWELL"...

While we were perfecting our skills on this new sand boarding adventure at the world-famous La Paz Sand Dunes, friends Vic Gaoiran and Vanni Erice dropped by… to our surprise. They belong to the extreme breed of mountain bikers — the Ilocano Mountain Bikers. Sure, mountain biking is a great way to experience the beauty of nature, stay young… and, of course, lose the fat, while biking, all in all, reduces our carbon footprint.

Photography by Blauearth

Save the Beach

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Pasaleng, Pagudpud, Ilocos Norte

Don’t be a litterbug; keep the beaches and shorelines free from trash, including cigarette butts, which threatens the lives of birds and animals that might ingest it and get choked. When going outdoors, use reusable containers for food and beverages. Get into the habit of bringing reusable spoons and forks. Pack it in, pack it out.

Use waterproof sunscreens. Oily formulations leave a residue on everything, even on the ocean.

As they say, leave what you find. Don’t bring home souvenirs such as marine life, including corals, seaweed — even driftwood. Some habitats might just get disturbed.

If you love fishing and eating fish, choose only sustainable fish. Learn about marine species that are vulnerable, threatened or endangered like our sea turtles and dugong. Be sure not to tug too hard on snagged lines to avoid disrupting habitats below the surface.Respect the beach

Enjoy the beach, but keep a respectful distance from wildlife, especially at night, when animals may be nesting.

If you happen to be in areas with mangroves, avoid dumping waste by all means. Never cut trees for bonfire.

Encourage your family and friends to do the same, and get them involved in issues such as conservation.

Good stewardship starts from awareness. If you see someone destroying beach property, marine animal habitats, or disrespecting the environment, report the sighting to local authorities, or get in touch with the LEAD Movement.

[photos by blauearth]



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