Laoag City Mayor Chevylle Fariñas receives a commemorative sandboard from LEAD

Leave a comment

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The father of the Laoag Eco-Adventure Development Movement (LEAD), Reny Tan, presents a sandboard to the Mayor of Laoag City, Hon. Mayor Chevylle V. Fariñas. It was in Ilocos Norte’s capital, Laoag City, on its indigenous rolling sand dunes, that the rising culture of sandboarding was born.

LEAD Movement Sandboard for Laoag City Mayor, Hon. Chevylle V. Fariñas

The board sport on sand innovated by the LEAD Movement in Barangay La Paz is attracting tourists from all over the country and across the globe. It has since been featured internationally (in shows like NBC’s Today) and was listed in top global travel guide books such as Lonely Planet, Rough Guides and the first edition of Insight Guides.

Ilocos Sand Boarding by the LEAD Movement is turning five on August 2 this year.

Young Ilocano artist MJ Ruiz was commissioned by LEAD Movement to do the artwork.

Photographed by the LEAD Movement All Rights Reserved 2013

Advertisements

The first sandboarding outfit in the Philippines gets endorsed by global guidebooks

Leave a comment

Lonely Planet

The Laoag Eco-Adventure Development Movement, more popularly referred to as LEAD,  which started a new culture of adventure in the Ilocos tourism scene via its sandboarding and 4×4 ride offering in the Laoag Sand Dunes, or La Paz, is honored to be globally recognized and listed in Lonely Planet and Rough Guide guidebooks.

With humble beginnings as a backyard project, the trailblazing four-year old sand adventure has inspired LEAD to spawn more exciting adventure prospects.

We're listed in Rough Guide:)The LEAD Movement contact details on The Rough Guide to The Philippines

LEAD Movement sincerely thank all those who have supported sandboarding and contributed to the success of its mission and vision.

The Rough Guide to The Philippines

Like ILOCOS SAND BOARDING on Facebook and get updates.

Photographed by the LEAD Movement All Rights Reserved 2013

LEADer Benny Arce’s Footprint in the Sands of Ilocos Norte

Leave a comment

Before the rainy season arrived, the LEAD Movement was blessed with the opportunity to tell their humble story of pioneering the Ilocos Norte tourism mainstay in the Philippines — sandboarding and off-roading in the distinct rolling sand dunes of La Paz, Laoag — via Reuters, the international news provider.

How the LEAD Movement wish Benny Arce left us later, just a little later to watch himself tell the world his dream as a LEADer. Benny Arce passed away in the early hours of May 15. Please watch the video and say a little prayer for the fine guy.

Reuters-LEAD Movement shoot in Laoag

LEAD Movement Executive Direstor Benny Arce said: “It would be nice to be called, the Laoag as the sand boarding capital of the Philippines. And maybe we can’t claim that for the whole world, maybe we could say, one of the best in the world.”

It will be remembered that Manong Benny Arce worked so hard for a sand adventure park blueprint that was submitted to both the provincial and local governments. After one full term, we never got an answer from the leaders.

I quote young LEADer Ericke Tan, “Tito Benny Arce, your memory lives in every sand board track, every foot print and in every grain of sand in La Paz.”

Our heartfelt thanks to Thompson Reuters television producer Michaela Cabrera and cameraman Pedro Uchi. View this travel news feature on the Laoag La Paz Sand Dunes posted on Today.com.

Reuters-LEAD Movement shoot in Laoag 3Reuters-LEAD Movement shoot in Laoag 2hellow, hello-hellow?Post Reuters shoot 2LEAD Movement

For sand adventure inquiries and booking, contact Reny Tan 0919-873-5516, 0917-841-5155. Like Ilocos Sand Boarding  Facebook page for updates.

Photographed by the LEAD Movement All Rights Reserved 2013

Behind-the-scenes with Kris Aquino for KrisTV

Leave a comment

Presidential sister Kris Aquino visits the Laoag La Paz Sand Dunes, part of the Vigan-Laoag feature on KrisTV

So real, Ms. Kris Aquino tours Ilocos and shoots for her TV talk show on ABS-CBN.

The irrepressible John “Sweet” Lapus, the particular episode’s special guest, tries sandboarding. Sweet yelled “Bongga!” as soon as he succeeds the smooth descent.

Sweet, Bimby and Kris AquinoJohn Lapus gears up while Kris Aquino and Bimby watchJohn "Sweet" Lapus on LEAD Movement's sandboardReady, set, go!"Nakakalula...""Bongga!"Kris Aquino and Bimby

Darla Sauler and LEAD's Benny Arce

Entertainment writer Darla Sauler with LEAD Movement Executive Director Benny Arce. In the photo below, with KrisTV segment producer James is LEADer MC Manangan.

MC Managan with JamesPicture 039

Our LEAD Movement, sandboarding innovators in the PhilippinesHappy to be a member of LEAD Movement, the innovators of sandboarding in the Philippines

No blinking now. Proud Ilocano moment. LEAD, which stands for Laoag Eco-Adventure Development, conceptualized sandboarding in 2009 in hopes of attracting more tourists to Ilocos Norte. We’d like to call it a backyard project, we aimed to market the unproductive, idle vast centuries-old sand dunes for niche tourism helping the essential trickle-down effect. It was a long and ardous road. Those who have followed the blog early on are familiar with that road. We never thought sandboarding would reach this far, this big. We’re moving on to a new adventure. In the works…

LEAD Movement

With special thanks to Ms. Krs Aquino, Sweet Lapus and KrisTV.

Photographed by Blauearth for LEAD Movement All Rights Reserved 2012

Keep Posted

Leave a comment

Picture-Perfect La Paz Sand Dunes makes the front page of the Philippine Daily Inquirer

Leave a comment

Photojournalist Ivon Domingo’s eye-catching photo of the La Paz Sand Dunes (Laoag City) makes the front page of the Philippine Daily Inquirer-October 11, 2011.

An article, “Sands of La Paz: From movies to tourism”, also by Ivon Claire Domingo, was on the Philippine Daily Inquirer-October 7, 2011 (View large.)

New from the LEAD Movement: family and group cruiser bike rentals

1 Comment

The Laoag Eco-Adventure Development Movement, the same eco-adventure group that created sandboarding in Ilocos Norte, introduces healthy, wholesome bicycle cruising for family and groups.

Enjoy the view of the Laoag Sand Dunes while cruising along Ventura Highway.

And explore the quaint fishing village of La Paz.

For inquiries, contact Reny Tan 0919-873-5516 ; 0932-358-7521 or Benny Arce 0917-523-0331.

Photographed by Blauearth

Older Entries