LEADer Benny Arce’s Footprint in the Sands of Ilocos Norte

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Before the rainy season arrived, the LEAD Movement was blessed with the opportunity to tell their humble story of pioneering the Ilocos Norte tourism mainstay in the Philippines — sandboarding and off-roading in the distinct rolling sand dunes of La Paz, Laoag — via Reuters, the international news provider.

How the LEAD Movement wish Benny Arce left us later, just a little later to watch himself tell the world his dream as a LEADer. Benny Arce passed away in the early hours of May 15. Please watch the video and say a little prayer for the fine guy.

Reuters-LEAD Movement shoot in Laoag

LEAD Movement Executive Direstor Benny Arce said: “It would be nice to be called, the Laoag as the sand boarding capital of the Philippines. And maybe we can’t claim that for the whole world, maybe we could say, one of the best in the world.”

It will be remembered that Manong Benny Arce worked so hard for a sand adventure park blueprint that was submitted to both the provincial and local governments. After one full term, we never got an answer from the leaders.

I quote young LEADer Ericke Tan, “Tito Benny Arce, your memory lives in every sand board track, every foot print and in every grain of sand in La Paz.”

Our heartfelt thanks to Thompson Reuters television producer Michaela Cabrera and cameraman Pedro Uchi. View this travel news feature on the Laoag La Paz Sand Dunes posted on Today.com.

Reuters-LEAD Movement shoot in Laoag 3Reuters-LEAD Movement shoot in Laoag 2hellow, hello-hellow?Post Reuters shoot 2LEAD Movement

For sand adventure inquiries and booking, contact Reny Tan 0919-873-5516, 0917-841-5155. Like Ilocos Sand Boarding  Facebook page for updates.

Photographed by the LEAD Movement All Rights Reserved 2013

Feel the heat of the Philippines’ first-ever sandboarding competition

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Yes, only in Laoag! La Paz, Laoag! It’s more fun in the Philippines!

The Laoag La Paz Sandboarding Competition was presented by the LEAD Movement and Havaianas in cooperation with the City Government of Laoag, headed by Mayor Michael V. Fariñas.

49 participants from Vintar, Bacarra, San Nicolas, La Paz and Laoag signed up for the race.

Congratulations to the winners!
Freestyle Category:
1st – Lou Dave M. Sanquina
2nd – Jay Clavel
3rd – Emma Manuel

Time Trial Race
1st – Marky Miranda
2nd – Eugene Tan
3rd- Harry Yumul

Freestyle Jam Session
1st – Emma Manuel
2nd – Janer Santos
3rd – Harry Yumul

Sandboarding in Ilocos Norte gets featured in GMA Network’s Saksi

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Click on link to watch Sandboarding sa Ilocos Norte, nauuso aired on December 6, 2011.

Here are behind-the-scenes photos with the Saksi crew and LEAD Movement, the creators of sandboarding in the Philippines.


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The video says it all — what every citizen needs to do for CHANGE.

Ilocos Sandboarding by the LEAD Movement on video

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Sand boarding at Laoag's sand dunes @ Yahoo! Video

View video: Sand boarding at Laoag’s sand dunes @ Yahoo! Video

LAOAG, ILOCOS NORTE — loQal team visits Laoag’s famous sand dunes to experience the thrill of riding on a 4×4 and also to try on an activity that has already gained popularity in the region – sandboarding. Video produced by loQal.ph

Mother’s Day is Mother Earth’s Day Too

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Save the River: A Song for Adams

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The LEAD Movement chanced upon this refreshing video with an inspiring relevant song from Fr. Dennis Despues at YouTube. We’ve seen this young Redemptorist priest just once — at the mining presentation of the Benguet Corporation at the Ilocos Norte Provincial Capitol Auditorium several months ago. Still a fresh memory, Father Dennis stood up and said, “What do you (Benguet Corp. officials) want us to do just to convince you to stop mining and for you not to push through with the exploration? I am fascinated by the beauty of Ilocos Norte. I even composed a song about the beauty of rivers and mountains here. I feel that this beauty warns danger to us… “

Karayan ni Adan

Manipud natalna a biag daguiti nagkauna a tao

Nasirpatanda maysa a paraiso

Rumimatrimat ta danum ti karayan

Daguiti agayayam nga bulos nga ayos


Karayan ni Adan

Intay amin salluadan

Karayan ni Adan

Ikkan tayo ti biag

Karayan ni Adan

Patuluyen ti ayos

Agbibiag itti kinadameg itti aglaulau

Agragragsak itti kinabaknang kultura

Nadumaduma man ti naggappuan

Daytoy paraiso intay annadan

(repeat chorus)

Nagduduma tay man

Pateg tayo itti nataudan

Itti panagkaykaysa, padur-asen ti lugar

(repeat chorus 2 times)

Paraiso a lugar,


English translation, (by the LEAD Movement):
River of Adam

Back in the olden days when life for people was all peaceful,

Discovered was a paradise.

Gleaming and glistening, the river water;

The merry bubbly heavy stream that flows.


River of Adam

Everyone, let us take care of it

River of Adam

Let us give it life

River of Adam

Let us keep the flow

Full of life and never dry, everything in the surroundings.

There is happiness where the culture is rich.

We are a diversity of ethnicities.

This paradise, let’s always take care of  it.

(repeat chorus)

We come from different worlds,

And we value our origins,

In  peace, let us make the place prosper

(repeat chorus 2 times)

This paradise of a place

The river.

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