Excert from “Dune Day Out: The LEAD Movement” on Monday

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Excerpt from Karl de Mesa’s Dune Day Out: The LEAD Movement on Monday magazine isuue 5

“The whole sports sprung almost fully formed from the days of slow boredom that Glenn and Reny, both 4×4 racing enthusiasts, shared early last year, “malamang dahil sobrang tumaas ang presyo ng gasolina at hindi na kami makapag-4×4 kaya nag-isip kami ng ibang pagkakaabalahan,” Reny shrugs. Copying the equipment that sandboarders in Dubai used, Reny and Glenn devoted hefty man-hours to their backyard RND operation by August 2009, after building and breaking a lot of prototypes, they finally developed a board that could handle the dunes. “It’s made out of laminated plywood with a formica bottom,” says Glenn, an architect by profession. “I think we have three layers d’yan.” From their word spread like wildfire. People from as far as Hong Kong, Australia and China have since flown over to Laoag to try it. It’s something that makes Tina Tan just ecstatic: “The kids really love it! I can’t believe this is becoming a sport and getting the attention it’s had.”

Photographed by Paolo Seen

Photographed by BlauEarth

Northern X-posure on Monday (Magazine) Issue 5 (via BlauEarth)

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Northern X-posure on Monday (Magazine) Issue 5 Yes!! It’s out!! My eco-adventure group, the LEAD Movement, in rockin’ sand adventure photos in Monday, a 3/4-inch thick corporate culture/consumerism/lifestyle mag in the Philippines. FYI, it is the Laoag Eco-Adventure Development Movement that innovated sandboarding in Ilocos. Grab a copy and see more of the best of my beloved Norte! With special thanks to Monday, Karl de Mesa for the story, and Paolo Seen for the photography! Also to Mark Cast … Read More via BlauEarth

Excerpts from Karl de Mesa’s Northern Exposure on Monday magazine isuue 5

“Calling it a “sport” maybe stretching the term too far this early. Sandboarding is barely over a year old since the creators rode the first dune on a prototype board in August 2009. And it’s still DIY in many places. The creators of Pinoy sandboarding and sand sledding (for the only slightly daring, there’s a sled where you can sit and make like Calvin and Hobbes), the group that calls itself the LEAD Movement, are still reeling from the attention the sport’s gotten. It was only a couple of months back, see that this was a backyard hobby.

Watching Ericke and Marc, it’s easy to see why both viral and mainstream media are now catching on to it like wildfire. Getting around the dunes in 4×4 pickups (the LEAD Movement also offers thrill rides on these vehicular monsters) lets you choose a good spot to slide down on. Anybody who’s got a good sense of balance and enough guts will instantly feel the rush, too. I know I did. The learning curve is pretty low. And hour and several attempts later will let you relax into a newfound skill.

Right now, the number of people queuing to try the dunes is enough to keep the LEAD Movement busy on a weekly basis. Sandboarding is quickly becoming an attraction that will, with the right push, transform it into a phenomenon.

For the brave and those who despise tourist traps, it’s the kind of pursuit to test your adventurous mettle against. The bragging rights alone make it make your while.”