The LEAD Movement discovered Adams on a trekking adventure to Mt. Pao on December 11, 2004. Two members of the Pinay 7 Summits, Gia Atienza and Nina Danao and the LEAD Movement’s Tina and Reny Tan,  Bob Hoover and Allan Miguel were easily enamoured by what they discovered in Mt. Pao– a treasure trove of clean and fresh abundant water sources; intact dipterocarp forests; a variety of rare flora like the Ventricosa or pitcher plant, exotic ferns and orchids, giant mushrooms and wild fauna like monkeys, cats, snakes, birds, insects, and chickens they don’t normally see elsewhere. They saw the great potentials of Adams for ecotourism. The mild-mannered nature of the townsfolk added to the charm of Adams. They hardly smiled at first, but they were accomodating; and as they started to warm-up, you could see the genuineness in their hearts. Contrary to the town’s image of being a rebel-infested area, due to its proximity to the Cordillera Region, the group did not feel a bit of fear in Adams; the group’s jeeps were left unlocked and unattended when they went trekking up the mountains, and when they came back, the things left inside the jeeps were untouched.

After that initial exploration of Mt. Pao, the group set its sights on putting Adams on the map. Immediately, it tied-up with the Municipal Government of Adams, through then-mayor, Hon. Wilma Dupagen. It paved the way for ecotourism development in Adams. They worked closely with the Department of Tourism (DoT) and the Department of Natural Resources (DENR) to position Adams as a key ecotourism site in the Ilocos Region.

Adams, being a former rebel area, was isolated until about 1997. Another factor that contributed highly to its seeming non-existence in the minds of the majority of the Ilocos Norte populace was its inaccessibility due to its rugged terrain. The old road leading to the town was very bad it was inaccessible most of the year due to landslides caused by heavy rains. Banking on the uniqueness of Adams and the emerging ecotourism trend all across the globe, the LEAD Movement has very high hopes for the future of ecotourism in this town. Sharing Adams to the rest of the world is the LEAD Movement’s way of paying homage to the last show window of remaining Old Growth Forest in Region 1.

the Bobman gets amazed...

the Bobman gets amazed...

tina and nina's heaven on earth

tina and nina's heaven on earth

Advertisements